Explore and mitigate perceived risk in a different business culture from where the customer originated from. Different cultures mean different approaches to life, business, interactions, time and transactions. Through vast international experience and the network we will guide a business or a product through a minefield of pitfalls. Why do the same mistakes that someone has already done before you, and before them? Culture management through mapping of key factors important for your business and product and adapting these factors into your business plan and establishment or launch.